A Futures & Foresight Agency in the Heart of the Alps
Helping science-based businesses and research spin-offs across Europe build future-fit strategies through strategic foresight, expert facilitation, and interactive experiences.
About Futures Fit
Futures Fit is a strategic foresight and participatory futures agency, founded by Suzanne Whitby.
We primarily partner with science-based SMEs, university spin-offs, and innovation-driven teams across Europe who want to turn foresight into strategy.
We offer futures & foresight workshops and capacity building through our 2-day Scenarios-to-Strategy Intensive S2SI), our custom foresight solutions, and our interactive training experiences. We specialise in designing and facilitating strategic, participatory workshops and learning that empower teams to think long-term, align around shared goals, and co-create more sustainable futures, together.
Suzanne Whitby
Foresight facilitator, futures researcher, and founder of Futures Fit.
Suzanne is a futures practitioner, facilitator, and storyteller with over 20 years of international experience in sustainability, science communication, and organisational development.
Her approach combines strategic foresight, systems thinking, and immersive facilitation to help organisations turn uncertainty into clarity and insight. She’s the creator of the senstoryscapes approach to communicating “wicked problems” and catalysing action, and she conducts interdisciplinary research at VU Amsterdam using this as a tool.
“I started Futures Fit because I believe the future isn’t something to predict: it’s something we can co-create, together. So what are you waiting for?”
— Suzanne Whitby
Suzanne is a sought-after speaker and moderator on futures thinking and foresight, sustainability, and strategic storytelling.
Suzanne is an active member of the IAF (International Association of Facilitators), WFSF (World Future Studies Federation) and the APF (Association of Professional Facilitators).
Interested in having a chat, booking a talk or co-creating a public event? Connect with Suzanne on LinkedIn or book a call to talk here →
How we work
We’re not here to lecture or predict the future.
Our work is participatory, engaging, and designed to meet your team where it is. We co-create participatory experiences that help your team think long-term and act with confidence today.
We believe in:
- Clarity over jargon
- Collaboration over prescription
- Facilitation over direction
- Playfulness + pragmatism
- Laughter + learning
Our workshops are immersive, story-driven, and focused on helping teams understand change AND act with confidence.
Our network
Futures Fit is led by Suzanne, but supported by a brilliant network of partners and collaborators—researchers, facilitators, designers, and systems thinkers—who bring diverse perspectives and expertise when the project calls for it.
We stay lean, agile, and aligned, and when you need more, we bring in the right people to support your goals.
Do you have a big, hairy, audacious goal that needs a flexible team? We’d love to help.
Dr Martin Graus
Chief scientific advisor & solutionist.
Experts on climate & energy futures.
Megan Evans
Master facilitator, trainer & coach
Expert in Horizon Scanning.
Rasheed Ogunlaru
Strategist & media advisor
Expert in strategic thinking, and positioning.
Sally-Anne Shaw
Technical producer, event manager
What makes us different?
Co-creating hopeful and sustaianble futures is all well and good, but what makes us different? We’re glad you asked. Here are a few things that matter to us and that make us stand out from the crowd.
Why do our clients choose us?
They value our human-first, facilitation-led approach, grounded in research, focused on action, and always collaborative.
Curious? Get in touch →
Our vision
We imagine a world where businesses and organisations are not only future-ready, but play a key role in shaping hopeful, sustainable futures for all.
Our vision is a world in which businesses are key drivers in helping humanity to create futures that are good for people, planet, and prosperity.
—Suzanne Whitby, Chief Change Maker, Futurer, Facilitator, & Founder of Futures Fit
Suzanne is quick to understand the nature, needs and vision of your business. Her proposals are well thought through and she is clear and concise in explaining her service offerings.
She is very creative in her suggestions, has a flexible approach and is without a shadow of doubt one of my favourite people to work with.
—Nadine Dereza
Media consultant & journalist, Babaco Media
Our commitment to the SDGs
We align our work with the United Nations Sustainable Development Goals,, not just in theory, but in action.
For our clients, this means future-facing strategies that are rooted in global sustainability frameworks, helping you contribute meaningfully to both mission and market.
We have a particular focus on:
- SDG 3 – Good Health and Well-being
- SDG 4 – Quality Education
- SDG 9 – Industry, Innovation and Infrastructure
- SDG 11 – Sustainable Cities and Communities
- SDG 12 – Responsible Consumption and Production
- SDG 13 – Climate Action
We’re also currently developing our first Impact Report, guided by the World Economic Forum’s four-pillar model (governance, people, planet, prosperity). As a young business, we want to measure what matters, and contribute to the future, not just talk about it.
Would you like to know more about our alignment with the SDGs? Get in touch →
About us
Futures Fit helps science-driven businesses and research spin-offs use strategic foresight to move beyond reactive mode and short-term thinking, so that they can make confident decisions in uncertain times.
Based in the Alps, working across Europe.
What we offer
Resources
Get in touch
Email: hi@futures.fit
Book a call →
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© 2022-2026 Futures Fit. make SHIFT happen.
Strategic foresight, futures & facilitation for science-based organisations and teams that want build resilience in the face of uncertainty.
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