A Futures & Foresight Agency in the Heart of the Alps

Helping science-based businesses and research spin-offs across Europe build future-fit strategies through strategic foresight, expert facilitation, and interactive experiences.

About Futures Fit

Futures Fit is a strategic foresight and participatory futures agency, founded by Suzanne Whitby

We primarily partner with science-based SMEs, university spin-offs, and innovation-driven teams across Europe who want to turn foresight into strategy.

We offer futures & foresight workshops and capacity building through our 2-day Scenarios-to-Strategy Intensive S2SI), our custom foresight solutions, and our interactive training experiences. We specialise in designing and facilitating strategic, participatory workshops and learning that empower teams to think long-term, align around shared goals, and co-create more sustainable futures, together.

Strategic Futures & Foresight agency for science-led teams, research and innovation businesses, and university spin-offs in Europe.

Suzanne Whitby

Foresight facilitator, futures researcher, and founder of Futures Fit.

Suzanne Whitby, a foresight practitioner, futures facilitator, and storyteller

Suzanne is a futures practitioner, facilitator, and storyteller with over 20 years of international experience in sustainability, science communication, and organisational development.

Her approach combines strategic foresight, systems thinking, and immersive facilitation to help organisations turn uncertainty into clarity and insight. She’s the creator of the senstoryscapes approach to communicating “wicked problems” and catalysing action, and she conducts interdisciplinary research at VU Amsterdam using this as a tool.

“I started Futures Fit because I believe the future isn’t something to predict: it’s something we can co-create, together. So what are you waiting for?”
— Suzanne Whitby

Suzanne is a sought-after speaker and moderator on futures thinking and foresight, sustainability, and strategic storytelling.

Suzanne is an active member of the IAF (International Association of Facilitators), WFSF (World Future Studies Federation) and the APF (Association of Professional Facilitators).

Interested in having a chat, booking a talk or co-creating a public event? Connect with Suzanne on LinkedIn or book a call to talk here

How we work

We’re not here to lecture or predict the future.

Our work is participatory, engaging, and designed to meet your team where it is. We co-create participatory experiences that help your team think long-term and act with confidence today.

We believe in:

  • Clarity over jargon
  • Collaboration over prescription
  • Facilitation over direction
  • Playfulness + pragmatism
  • Laughter + learning

Our workshops are immersive, story-driven, and focused on helping teams understand change AND act with confidence.

Foresight, strategy, planning & capacity-building for science-led businesses, research & innovation teams & startups.

Our network

Futures Fit is led by Suzanne, but supported by a brilliant network of partners and collaborators—researchers, facilitators, designers, and systems thinkers—who bring diverse perspectives and expertise when the project calls for it.

We stay lean, agile, and aligned, and when you need more, we bring in the right people to support your goals.

Do you have a big, hairy, audacious goal that needs a flexible team? We’d love to help.

Dr. Martin Graus

Dr Martin Graus

Chief scientific advisor & solutionist.

Experts on climate & energy futures.

Megan Evans

Megan Evans

Master facilitator, trainer & coach

Expert in Horizon Scanning.

Rasheed Ogunlaru

Rasheed Ogunlaru

Strategist & media advisor

Expert in strategic thinking, and positioning.

Sally Whitby

Sally-Anne Shaw

Technical producer, event manager

Strategic Futures & Foresight agency for science-led teams, research and innovation businesses, and university spin-offs in Europe.

What makes us different?

Co-creating hopeful and sustaianble futures is all well and good, but what makes us different? We’re glad you asked. Here are a few things that matter to us and that make us stand out from the crowd.

Fairness is non-negotiable

We play fair and we work with clients who like to do the same. In fancy language? We believe in equitable partnerships, transparent pricing, and respectful collaboration.

We bring structure and spark

Our methods are rigorous and creative, from systems maps to scenario play. Because learning new and exciting things should be a chore.

Relationships are key

Relationships matter. We’re careful about who we work with and on what. We like forming strong, trusting working relationships, no matter how large or small the project, so that we can give our best.

Clear communication

Communication is at the very heart of what we do. We do our utmost to communicate clearly and honestly, and we ask our clients to do the same.

We don’t do “blah, blah, blah.

We believe that there is too much “blah, blah, blah” in the world. When you work with us, we’ll be honest and transparent, and we’ll tell you how it is, not simply what you want to hear, or what will make us money. We use storytelling, science-based insight, and facilitation to turn complexity into clarity.

This doesn’t work for everyone, but if it works for you, we might be a good fit.

Bravery AND pragmatism

We love tackling tricky challenges head-on, and we know when it’s possible to start a revolution, and it’s better to evolve over a period of time and through a series of steps. We’ll advise you accordingly.

Laughter helps

Because let’s face it, life is funny. A bit of laughter and levity goes a long way to fixing all sorts of things!

Committed to a sustainable future

We are part of the change, and we love working with clients who are working to be part of the positive change, too. That’s why we do what we do.

Why do our clients choose us?

They value our human-first, facilitation-led approach, grounded in research, focused on action, and always collaborative.

Curious? Get in touch →

Our vision

We imagine a world where businesses and organisations are not only future-ready, but play a key role in shaping hopeful, sustainable futures for all.

Our vision is a world in which businesses are key drivers in helping humanity to create futures that are good for people, planet, and prosperity.

—Suzanne Whitby, Chief Change Maker, Futurer, Facilitator, & Founder of Futures Fit

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Suzanne is quick to understand the nature, needs and vision of your business. Her proposals are well thought through and she is clear and concise in explaining her service offerings.

She is very creative in her suggestions, has a flexible approach and is without a shadow of doubt one of my favourite people to work with.

—Nadine Dereza
Media consultant & journalist, Babaco Media

Our commitment to the SDGs

We align our work with the United Nations Sustainable Development Goals,, not just in theory, but in action.

For our clients, this means future-facing strategies that are rooted in global sustainability frameworks, helping you contribute meaningfully to both mission and market.

We have a particular focus on:

  • SDG 3 – Good Health and Well-being
  • SDG 4 – Quality Education
  • SDG 9 – Industry, Innovation and Infrastructure
  • SDG 11 – Sustainable Cities and Communities
  • SDG 12 – Responsible Consumption and Production
  • SDG 13 – Climate Action

We’re also currently developing our first Impact Report, guided by the World Economic Forum’s four-pillar model (governance, people, planet, prosperity). As a young business, we want to measure what matters,  and contribute to the future, not just talk about it.

SDGs
SDG 3
SDG 4
SDG 9
SDG 11
SDG 12
SDG 13

Would you like to know more about our alignment with the SDGs? Get in touch →

Futures Fit. Let's make SHIFT happen.

About us

Futures Fit helps science-driven businesses and research spin-offs use strategic foresight to move beyond reactive mode and short-term thinking, so that they can make confident decisions in uncertain times.

Based in the Alps, working across Europe.

Learn more →

Get in touch

Email: hi@futures.fit
Book a call →

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Strategic foresight, futures & facilitation for science-based organisations and teams that want build resilience in the face of uncertainty.
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